Ten full-colour, electronic overhead signs will be installed along Highways 401, 404 and the Don Valley Parkway to make driving easier and safer for motorists.

Drivers will find these next-generation signs produce clearer traffic symbols -- improving readability about changing highway conditions and construction.  Studies have showed that the messages on variable message signs reduce collisions by 12 per cent. 

These signs are being manufactured in Woodbridge, Ontario, with 70 people employed during production and installation. 

Eight signs will be located on Highway 401 between Weston Road and Kennedy Road, one on the northbound Don Valley Parkway near Three Valleys Drive and another on Highway 404 southbound near Finch Avenue.

Production of the signs has started and installation is expected to be completed by summer 2010.  During construction, evening drivers may experience traffic delays due to lane closures.