Growing New Opportunities for Ontario Wines
Ontario Government Supporting Industry Growth
The province is making it easier for consumers to choose Vintners Quality Alliance (VQA) Ontario wine by expanding the LCBO's new "Our Wine Country" destination boutiques and allowing VQA wines to be sold at farmers' markets through the renewed Wine and Grape Strategy.
The $75 million Wine and Grape Strategy will support local wineries and help the sector grow by:
- Creating a program that would allow VQA wines to be sold at farmers' markets.
- Establishing an Ontario Wine Fund to support key winery and vineyard investments, such as specialized equipment and machinery, and enhanced marketing for the province's wines locally and globally.
- Creating a Wine Secretariat to be a one window point for discussions between the province and industry and identifying ways to reduce red tape to help make grape growers and wineries more competitive.
Launched in 2009, the strategy has supported significant growth in the sector, including doubling the number of VQA wineries, creating 2,000 direct jobs, record grape production, and the development of prime tourist destinations, from the Niagara Peninsula to Prince Edward County and Lake Erie North Shore.
Strengthening the grape and wine industry is part of the Ontario government's economic plan to invest in people, build modern infrastructure and support a dynamic and innovative business climate.
- The province is investing $75 million over five years through the Ontario Wine and Grape Strategy.
- Located inside selected full-sized LCBO stores, Our Wine Country boutiques offer an expanded selection of VQA wines, helping elevate the profile of products from smaller local wineries, with more than 500 wines from across the province available.
- VQA wines are crafted entirely from Ontario grown grapes and must adhere to rigorous winemaking standards.
- Ontario’s wine and grape industry contributed an estimated $3.3 billion to the province’s economy in 2011.
- VQA wine sales in Ontario have increased by $100 million since 2008 — from $168 million in 2008 to $268 million in 2013.
- The Wine Secretariat will be led by Premier and Minister of Agriculture and Food Kathleen Wynne and Jim Bradley, MPP, St. Catharines.
“I’m committed to supporting this innovative industry and I encourage consumers to choose Ontario wines first as they share them with family and friends this holiday season and throughout the year. They’re local, they’re good for our economy, and they support good jobs.”
“Niagara is home to outstanding vineyards and wineries that attract visitors and boost our economy. With this renewed strategy, we are helping the province’s wine and grape industry to grow, strengthening our economy and building Ontario’s reputation for quality wines.”