Ontario seeks investment in France: launches Market Ontario campaign

Archived Release

Ontario seeks investment in France: launches Market Ontario campaign

PARIS, June 13 /CNW/ - Ontario Minister of Economic Development and Trade Bob Runciman has told French business leaders that the Harris government's tax cuts are just one of many reasons for increasing investment in Ontario. Runciman noted that tax cuts are ongoing, and said, "Ontario's corporate income taxes will be the lowest in North America by 2005." Other reasons for investing in Ontario, according to the Minister, include, "Our third balanced budget in a row, a reduction of red tape, a highly-skilled work force, and the huge North American market."
Minister Runciman today kicked off the province's Market Ontario Investment campaign in France, the fifth largest investor in Canada. Foreign direct investment is a major job creator for the province. The Market Ontario ads feature testimonials by prominent business leaders and have been highly successful in attracting investment from other countries.
"Ontario is open for business as never before", said Runciman. "The government's new global strategy, announced by Premier Harris in December 2000, is to win more jobs for Ontario, including expansion of our efforts into other markets."
Minister Runciman will also explore ways Ontario can strengthen its trading relationship with Germany when he meets with Baden Wurttemberg's Minister of Economic Affairs, Dr. Walter Doring on Friday, June 15. It is the centre of Germany's vehicle manufacturing industry and is export-oriented.
Runciman will wrap up the week at the Paris Air Show on Sunday, June 17 with several corporate calls on Ontario aerospace companies. "The aerospace industry is one of Ontario's most prominent sectors," said Runciman. "It is important to encourage its growth and development."

MARKET ONTARIO BACKGROUNDER

- In November 1996, Premier Harris announced the Market Ontario
initiative. A $17.8 million dollar investment to announce to the
international business community that Ontario is open for business!
And the Future is right here.
- The 2000 Provincial Budget provided additional funding of $17.5
million over 4 years to support the expansion of the program in key
international markets.
- Key markets to date are US, UK, Germany, Japan and France.
- Since Market Ontario's introduction, there have been 100 successfully
completed investment cases producing over $2.82 billion dollars in new
investment equating to 23,665 new jobs for Ontarians.
- The Ontario Ministry of Economic Development and Trade's Investment
Division, through the Market Ontario program, increases investment by
building awareness, increasing knowledge, generating investment leads
and servicing investment clients.
- Marketing tools have been created and implemented to assist in the
Market Ontario campaigns. These include:
Advertising - A major print campaign in business and sector
publications featuring fact-based, CEO, testimonials is targeted to
investment decision-makers internationally. Additionally, a commercial
promoting Ontario as a preferred investment destination is aired on
television in major US markets and on in-flight advertising on
targeted international airlines.
Media Relations- Ontario's business success stories are pitched to
selected media to educate investors about Ontario's investment
advantages. Foreign journalists are hosted to showcase Ontario's "best
of breed" capabilities.
Direct Mail- A highly targeted newsletter reaches over 20,000
investment location decision-makers each quarter, keeping Ontario top
of mind.
Business Ambassador Volunteers - Over 125 business ambassadors,
primarily from the private sector have participated directly in idea
and media generation.
Lead Generation Activities - Corporate calls are made to high
potential companies and investment intermediaries by the Minister,
Investment Division staff and in-market representatives. Since 1997,
over 1,900 calls have been made, generating 860 leads.
Ontario Investment Service - A showcase business presentation centre
that manages the investment web site, www.2ontario.com and investment
related databases as well as producing and managing multimedia sales
tools.
International Investment Services - Provides "one window" government
access to companies that are considering investment in Ontario by
creating project specific business cases and providing site selection
services.
Key Investment Account Program - A proactive business
retention/expansion program. Key account staff call regularly on the
largest 800 companies in Ontario to educate executives regarding
Ontario's competitive advantages and to provide value to clients'
business case decisions.
For further information: Hal Vincent, Minister's Office, (416) 325-8779; Janet Goldhar, Communications, (416) 325-0794