McGuinty government boosts Brantford tourism

Archived Release

McGuinty government boosts Brantford tourism

Ministry of Tourism, Culture and Sport

BRANTFORD, ON, Feb. 13 - The McGuinty government is helping to revitalize tourism in the Brantford area by investing $144,500 to attract new visitors, Tourism and Recreation Minister Jim Bradley announced today. "With our support, Brantford tourism organizations will be able to increase their marketing efforts throughout Ontario and the U.S. border states, encouraging more visitors to come and experience this beautiful part of our province," said Bradley. "Revitalizing our tourism industry, here in Brantford and across the province, will promote economic growth, support small business and contribute to building vital communities that Ontarians can be proud to call home." A grant of $49,500 to Tourism Brantford will support a regional tourism marketing alliance involving the City of Brantford, Counties of Brant, Norfolk, and Oxford, Haldimand Tourism, and the Six Nations/New Credit Marketing Collective. The Kanata Native Traditional Village, a 17th century Iroquoian village and educational centre, will receive $25,000 to assist in the refurbishment and completion of a new longhouse. The Sanderson Centre for the Performing Arts will receive $70,000 to develop marketing tools and tactics to retain, build and grow audiences at this dynamic regional theatre. Activities will include a direct mail and billboard campaign, the creation of a virtual tour DVD, and an advertising campaign in trade publications and marketplaces. "The Sanderson Centre for the Performing Arts bills itself as Brantford's Broadway, and in that spirit, offers residents and visitors an exciting season of music, theatre and comedy," said Minister of Culture Madeleine Meilleur. "This beautifully restored theatre is an important cultural attraction, and its innovative plans to increase audiences will benefit cultural tourism throughout this region." The McGuinty government announced a new $30-million marketing program on February 10. This initiative will help revitalize Ontario's tourism industry by promoting tourism and economic growth throughout the province. Disponible en fran├žais www.tourism.gov.on.ca www.ontariotravel.netFor further information: Wayne Beaton, Minister's Office, (416) 314-1400; Jim McPeak, Communications Branch, (416) 314-3497