McGuinty government shows commitment to Ontario tourism

Archived Release

McGuinty government shows commitment to Ontario tourism

TORONTO, Feb. 15 - The McGuinty government's provincial and local initiatives announced this week will bring new and repeat visitors to Ontario this spring and summer and pave the way for a bustling tourist season, Tourism and Recreation Minister Jim Bradley said today. "With our support, tourism organizations across the province will be able to expand their marketing efforts, grow audiences, develop convention business and promote cultural tourism," said Bradley. "Revitalizing our tourism industry will grow local economies, support small businesses and contribute to building vital communities that Ontarians can be proud to call home." On Wednesday, the McGuinty government confirmed its commitment to revitalizing Ontario tourism with an announcement of $30 million to help build strong and prosperous communities. This new funding will be invested in three main areas: - $10 million for provincial tourism marketing to sell Ontario domestically and abroad; - $2.8 million earmarked for Northern tourism marketing initiatives; and - $17.2 million in strategic partnerships to market events and destinations across the province, develop convention business and promote cultural tourism. On Thursday, Ontario provided a $100,000 partnership grant to the City of Toronto to assist with the ongoing 'Winter City' festival of activities and events. On Friday, Southwestern Ontario was the focus of a number of announcements. These were: - $20,000 for the Niagara region to identify local tourism investment opportunities; - $155,000 to Tourism Hamilton to market the city as a preferred convention location; - $49,500 to Tourism Brantford to support a regional tourism marketing alliance; - $25,000 to the Kanata Native Traditional Village (a 17th century Iroquoian village and educational centre) to assist in the refurbishment and completion of a new longhouse; and - $70,000 to the Sanderson Centre for the Performing Arts to develop marketing tools and tactics to retain, build and grow audiences at this dynamic regional theatre. "While 2003 was a challenging year for the tourism industry, 2004 is about moving forward and rebuilding this key sector of Ontario's economy," added Bradley. "By building a strong and prosperous economy, we can provide our people a quality of life that is second to none. That's a priority for our government, and that's why we're working with the industry to improve and promote Ontario tourism." Disponible en fran├žais www.tourism.gov.on.ca www.ontariotravel.netFor further information: Wayne Beaton, Minister's Office, (416) 314-1400; Jim McPeak, Communications Branch, (416) 314-3497