Ontario government to help attract visitors to the North

Archived Release

Ontario government to help attract visitors to the North

Tourism a vital key to northern prosperity SAULT STE. MARIE, ON, April 22 - The Ontario government is improving the quality of life in Sault Ste. Marie by helping the community attract visitors through an innovative marketing campaign, MPP Tim Peterson, Parliamentary Assistant to Tourism and Recreation Minister Jim Bradley, announced today. "The McGuinty government is committed to revitalizing tourism in this important gateway to Northern Ontario," said Peterson. "Sault Ste. Marie is well poised to attract tourists and contribute to a prosperous economy for surrounding communities." As part of its promotional campaign, Tourism Sault Ste. Marie and its partners will offer packages that will provide discount savings on accommodations, tours and attractions in the area. Building on the success of last year's campaign, the packages will help to attract new visitors and encourage longer stays. The campaign will be directed at residents of the United States and Southern Ontario and is expected to generate 18,000 overnight stays, bringing new trade to local hotels and motels, restaurants, and attractions. The Ministry of Tourism and Recreation is providing $150,000 through the Tourism Revitalization Fund to help support this initiative. "These funds allow us to highlight our major attractions and step up our marketing efforts to help recapture key markets in American border states," said Ian McMillan, Director of Tourism Sault Ste. Marie. "A healthy tourism industry complements Ontario's high quality of life," said Bradley. "Our government is committed to revitalizing the industry across the province." Disponible en fran├žais www.tourism.gov.on.ca www.ontariotravel.netFor further information: Contacts: David Oved, Minister's Office, (416) 314-1400; Jim McPeak, Ministry of Tourism and Recreation, (416) 314-3497