McGuinty government promoting Ontario-grown produce

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McGuinty government promoting Ontario-grown produce

Recognizes Retailers With Foodland Ontario Awards TORONTO, Oct. 26 - The Ontario government is promoting Ontario-grown produce by presenting 27 outstanding food retailers with Foodland Ontario awards. Minister of Agriculture and Food Steve Peters presented the awards at a ceremony today at the Toronto Congress Centre. "I'd like to congratulate all of the winners and thank all of the stores across the province that participate in Foodland Ontario promotions throughout the year," said Peters. "Ontario consumers recognize the green and white symbol and associate it with fresh, high quality produce. I encourage everyone to look for the symbol, support Ontario farmers, and buy our homegrown fruits and vegetables." Judging criteria include the impact of the display, the creative and effective use of Foodland point-of-sale material, cross-merchandising, the location in the store, and the balance and design of the display. Several hundred entries vie for the Platinum Year Round Support Award, the Gold Category Award and the Silver Award of Merit. This year, the Foodland Ontario Award of Excellence was awarded to A&P No. 139 in Windsor. "Fruit and vegetable growers and retailers make a tremendous contribution to Ontario's agri-food industry. These awards are just one way to recognize their efforts," said Peters. The Foodland Ontario Retailer Awards program recognizes grocery retailers for their innovative promotion of Ontario-grown fruits and vegetables. A total of 654 entries and more than 3,000 photos were submitted this year. Disponible en français www.omaf.gov.on.ca 2004 FOODLAND ONTARIO RETAILER AWARD WINNERS Platinum All Seasons -------------------- Green's IGA, Thornbury Hamilton/Niagara Kropf's IGA Dundalk Cayuga IGA Victoria Harbour Foodland Barn Market, Hamilton A&P No. 139, Windsor Brockville Your Independent Grocer Kingston Commisso's Food Market, Brantford Trousdale's IGA, Sydenham Loeb Brockville Maynard's Your Independent Grocer, McDaniel's Your Independent Grocers, Cornwall Nepean Morello's Your Independent Grocer, Kitchener/Waterloo Peterborough New Hamburg Foodland Sobeys Angus Waterford IGA Zehrs Highland Hills, Kitchener A&P, Simcoe Zehrs Uxbridge Elmira IGA Real Canadian Superstore, Leamington Gold - Seasonal --------------- Bartlett's valu-mart, Ridgetown London/Sarnia Commisso's Food Market South Pelham, Zehrs Strathroy Welland Real Canadian Superstore, Trenton Your Independent Grocer St. Thomas Zehrs Beechwood, Waterloo Mississauga/Oakville/Burlington Longo's Fruit Market, Brampton Loblaws Port Credit Landing, Mississauga Gold - Creative --------------- Clarke's Foodland, Dorchester Oshawa/Peterborough Loeb Island Park, Ottawa Lakefield IGA Country Produce, Orillia A&P No. 106, Whitby Longo Brothers Fruit Market Ltd., Newcastle IGA Burlington Zehrs Stanley Park, Kitchener Ottawa A&P, Ottawa Gold - Cross-Merchandised Loeb City View, Nepean ------------------------- Kanata Lakes Loblaws, Kanata Loeb Fallingbrook, Orleans Port Sydney Foodland Listowel Foodland Sudbury Sobeys Lansdowne, Peterborough Smith's Market, Sudbury Market Street Price Chopper, Dumas Your Independent Grocer, Sudbury Brantford Steve's Independent, Sudbury Zehrs Listowel Toronto East/Scarborough Silver Award of Merit Dominion, Scarborough --------------------- Toronto West Barrie/Huronia Loblaws Queen's Quay, Toronto Barrie IGA Craighurst IGA Windsor Hopes Foodland, Novar Blenheim Sobeys Wasaga Beach IGA Real Canadian Superstore, Windsor Zehrs Big Bay Point, Barrie Zehrs North Maple, Chatham Grey/Bruce Scrimgeours Food Market, Blyth Tilbury Foodland Zehrs Markets, Stratford Backgrounder ------------------------------------------------------------------------ FOODLAND ONTARIO RETAILER AWARDS The Foodland Ontario Retailer Awards program recognizes grocery retailers for their innovative promotion of Ontario-grown fruits and vegetables. Each year, approximately 1,250 stores across the province are involved in the promotion of Ontario produce. Stores submit photographs of their promotions and displays to qualify for the awards. There are four award categories. The Platinum Year Round Support Award recognizes merchandising excellence with Ontario grown commodities through three seasons: spring, summer and winter. The Gold Category Award distinguishes excellence at both chain and independent stores in three specific categories: seasonal, creative and cross-merchandised. The Silver Award of Merit honours excellence in promoting Ontario produce in a display. The Foodland Ontario Award of Excellence is presented to the top-scoring Ontario retailers, in each store size category, that have won the Platinum Award for consistent year-round merchandising achievement for two years in a row. Retailers partner with Foodland Ontario because it is a successful marketing program that offers them a competitive edge. Based on research findings, there is a high degree of consumer trust in Ontario-grown produce. The Foodland Ontario symbol has tremendous recognition with consumers looking and asking for Foodland Ontario by name. For more than 25 years, consumers have identified the stylized trillium with homegrown freshness and quality. The award is co-sponsored by the Ontario Ministry of Agriculture and Food in partnership with Ontario Asparagus Growers' Marketing Board, Ontario Fruit and Vegetable Growers' Association, Ontario Greenhouse Vegetable Growers, Ontario Tender Fruit Producers' Marketing Board, Ontario Apple Growers and Ontario Potato Board. Highlighting this year's promotional activities were a pyramid with baskets of fruit surrounded by balloons with a Foodland Ontario flag on top; an old fashioned fruit stand in store with baskets of fruit surrounded by complementary items; and a fruit and vegetable display based on the Olympic theme. Disponible en françaisFor further information: Contact: Jim James, Foodland Ontario, (519) 826-3946