McGuinty Government Promotes Ontario Foods With High Profile Toronto Restaurant

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McGuinty Government Promotes Ontario Foods With High Profile Toronto Restaurant

Ontario Grown and Produced Foods Featured On New Menu TORONTO, June 14 - Ontario foods are the focus of a new menu featuring home-grown and produced products launched today by IL FORNELLO, Minister of Agriculture, Food and Rural Affairs Leona Dombrowsky announced today. "Ontario's food producers grow, raise and produce high quality food products that are among the best in the world. "I'm delighted that IL FORNELLO wants to showcase the fine quality food that is produced in Ontario on their menu," said Dombrowsky. "We have created a "Specials Menu" focused on using foods grown and produced in Ontario, not only to give our customers the freshest product available, but also to help raise their awareness of the availability and superior quality of local food," said Ian Sorbie, president of IL FORNELLO Restaurants. "IL FORNELLO is proud to support our province's farmers and we're very excited about showcasing their products to our customers." The Ontario government will be putting the spotlight on the fresh, high-quality foods grown and produced in the province this summer with a new Pick Ontario Freshness marketing strategy that complements and supports producer-led branding and marketing campaigns. The government is contributing $12.5 million to the strategy, which includes a consumer awareness campaign designed to increase interest and demand for local foods across the province, expands the Foodland Ontario program to more fresh food products, and boosts the Savour Ontario program in fine dining and vacation establishments. Of the total, $2.5 million has already been distributed to a number of agri-food industry associations to assist them in promoting the sale of Ontario products. "The McGuinty government understands that we all have a role to play in supporting the prosperity of the agri-food sector in Ontario," added Dombrowsky. "If everyone buys Ontario products, everyone wins, because we're supporting our farmers and processors, our rural economy, our environment and ourselves with fresh food from here at home." This is just one more example of how, working together, Ontarians have achieved results for the agri-food sector. Other examples include: - Helping farmers by providing funding for farm income stabilization and support programs. OMAFRA expenditures for farm income stabilization and support will total more than $1 billion over the 2003-04 to 2006-07 fiscal years. - Investing $10 million for an Ontario livestock and poultry tracing system that will help the province's agri-food industry enhance market opportunities and strengthen emergency management. - Providing $200,000 to the Organic Council of Ontario to further its efforts to promote the development of the organic sector in this province. Disponible en français www.ontario.ca/omafra Contact Info For further information: Kelly Synnott, Minister's Office, (416) 326-6439; Brent Ross, Communications Branch, (416) 326-9342 HELP | CONTACT US | PRIVACY | IMPORTANT NOTICES © Queen's Printer for Ontario, 2008-2009 — Last Modified: February 15, 2009 For further information: Kelly Synnott, Minister's Office, (416) 326-6439; Brent Ross, Communications Branch, (416) 326-9342