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Youth Learn How To Market Their Creativity

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Youth Learn How To Market Their Creativity

McGuinty Government Providing Opportunities For Youth To Develop Business Skills

Ontario is investing in the talent and entrepreneurial potential of low-income, at-risk youth in west downtown Toronto.

The province is providing $25,000 to the Christie Ossington Neighbourhood Centre for their project, the LOFT (Life, Opportunities, Food and Technology). The funding will provide youth in the area with entrepreneurship training, business tools, and mentorship opportunities.  This will help them identify market opportunities and sales strategies for products and services developed through the LOFT program, such as music, CDs, mural arts, food products and studio rental.

Launched in 2006, the Young Entrepreur Program (YEP) provides funding to non-profit organizations for projects that promote the entrepreneurial spirit in youth aged 12-29. Nineteen organizations have been selected in this third round of grants, totalling just over $1 million in support.

Quick Facts

  • In two rounds of funding, YEP has provided approximately $2.27 million to 20 projects.
  • Since 2006, the province has contributed $4 million to the Canadian Youth Business Foundation for their work in helping youth to create new businesses.

Additional Resources


“The LOFT is an innovative program that was created through consultation with the youth it serves. Helping these young people market and sell their creative products and services is a great example of how we can help youth leverage the skills and talents they already possess, to create new business opportunities.”

Harinder Takhar

Minister of Small Business and Consumer Services

“The Youth Entrepreneurship Program is a program for our times. Now youth must be resourceful and bold in taking steps to build a new future. The YEP program shows the way forward by truly building on the keen insights and savvy of tomorrow's business leaders.”

Lynn Daly

Executive Director, Christie Ossington Neighbourhood Centre



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