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'Open for Business' and 'A Place to Grow' New Licence Plate and Driver's Licence to Reflect Ontario's Optimistic Future

Backgrounder

'Open for Business' and 'A Place to Grow' New Licence Plate and Driver's Licence to Reflect Ontario's Optimistic Future

Licence Plate and Driver's Licence Redesign 

As of February 1, 2020, all licence plates issued in the province will be of the new plate design, and all Ontario drivers will be able to voluntarily purchase a new plate, if they wish. 

The licence plate redesign includes a new look and feel that is materially enhanced, and an effective product that will last longer for Ontarians. The plate will feature high definition sheeting that is stronger and longer lasting than Ontario's current licence plate technology. Resizing the licence plate to align with North American standards will improve Ontario's buying power and reduce the cost of materials and energy—saving taxpayers dollars.

For the first time in Ontario's history, the Province will guarantee that your licence plate won't peel or flake for the useful life of the plate, saving you time, eliminating the hassle and protecting your pocketbook.

In addition to the physical redesign, we are planning to modernize the way licence plates are made and managed by:

  • Using new, on-demand technology that reduces waste, saves energy, and eliminates the need for system-wide inventory warehousing—saving millions of dollars each year.
  • Implementing Digital First integration to allow consumers to order licence plates online from home or ServiceOntario.

The province's licence plate was last redesigned in 1982. Three ministries are responsible for the licence plate program:

  • The Ministry of Government and Consumer Services: manages plate stock and distribution and the service agreement with Trilcor for plate production.
  • The Ministry of Transportation has legislative authority on licence plates and develops and maintains plate policy including establishing driver and vehicle related fees and licence plate specifications.
  • The Ministry of the Solicitor General manages Trilcor Correctional Industries, a division of the ministry, which produces licence plates as part of an adult offender work program, and the contracts for raw materials used in plate production. Ontario Correctional Services has been producing licence plates for the province since the 1950s. The Ministry also manages the contract with 3M, who supplies the laminate sheet, and Jupiter, who supplies the aluminum.

Ontario issues approximately 3.6 million licence plates per year in total, including approximately 2.4 million passenger and 580,000 commercial plates. As of January 2018, there were approximately 7.3 million passenger vehicles, 1.6 million commercial vehicles and 3 million trailers in Ontario with active licence plates.

The Government is also redesigning driver's licences to align with the province's new trillium logo and brand.

Government Rebrand

The new logo, a modern take on the classic Ontario trillium, will strengthen and improve the recognition of trusted government programs and services. This change will put an end to the development of new brands across government, which has cost taxpayers over $2 million since 2011. 

The cost of creating a new logo and visual identity system was $89,775. By comparison, the publicly published cost of the 2006 Government of Ontario logo was $219,000. This is also a mere fraction of the savings taxpayers will receive from our broader licence plate modernization process.

The 2006 logo was not properly adopted by all ministries and agencies, which led to the development of additional new brands across government, creating a cluttered and confusing citizen experience when trying to access government programs and services.

The Ontario Government has directed ministries and agencies to stop the development of new logos and is evaluating existing logos and brands determining which programs and services will switch over to the new logo in future.

There will be a no-waste approach to the implementation of the new logo across government. The new logo will be used on materials going forward, but existing communications materials, public signage etc. will be phased out, not replaced. The classic Ontario trillium logo is already used on much of the signage around the province.

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