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Lakehead Region To Asses Local Tourism Market

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Lakehead Region To Asses Local Tourism Market

Study To Focus on Enhancing Thunder Bay And Superior North Area Tourism

THUNDER BAY - The Ontario government is helping to enhance tourism opportunities in the Thunder Bay and Superior North area by investing in a study to assess the status of the region's tourism market. Thunder Bay-Atikokan MPP Bill Mauro and Jim Brownell, Parliamentary Assistant to the Minister of Tourism, made the announcement today on behalf of Northern Development and Mines Minister Rick Bartolucci and Tourism Minister Jim Bradley.

"Tourism plays an important role in supporting the economies of many small northern communities and plays a significant role in the city of Thunder Bay as well," said Mauro, who is also Parliamentary Assistant to Minister Bartolucci. "I am pleased that our government is helping to support the continued growth and development of the tourism industry in our region."

"Our region boasts some of the most spectacular scenery in Northern Ontario," Thunder Bay-Superior North MPP Michael Gravelle said.  "This study will provide a foundation upon which we will further grow our reputation as a world-class tourism destination."

The Ontario government is providing almost $46,000 to support the Premier-ranked Tourist Destinations Framework, a project developed by the Ministry of Tourism to help municipalities and regions assess their market status as a tourism destination.  The workbook guides participants through a three-step process of evaluation, interpretation and future planning, enabling a region to plan for future development of its tourism economy.

The Northern Ontario Heritage Fund Corporation (NOHFC) is providing $25,700 and the Ministry of Tourism is supporting the study with $20,000.

"Initiatives like this will help to create new jobs and economic opportunities in the Thunder Bay area," said Bartolucci, who is also chair of the NOHFC. "Our government is pleased to support initiatives that will increase tourism and boost economic growth in the North."

"As one of the most beautiful regions in Ontario, Thunder Bay and the area north of Lake Superior provide the perfect destination for adventure tourists," said Tourism Minister Jim Bradley. "I am delighted to support an initiative that builds on the excellent products and services provided by tourism operators in Northwestern Ontario and helps them plan a bright future for their businesses."
Other McGuinty government initiatives that support tourism in the northwest include:

•    Investing $25,650 through the NOHFC to install a solar power system to help sustain Miles Bay Camp in the Lake of the Woods area.

•    Investing $1 million through the NOHFC for tourism development in Fort Frances, focusing on promoting the "Canadian experience" to international visitors.

•    Providing more than $760,000 through the Ministry of Tourism and $375,000 through the NOHFC to support marketing initiatives in the second year of the Strategic Tourism Development and Marketing Partnership for Northern Ontario.

These initiatives are part of the government's Northern Prosperity Plan for building stronger northern communities. The Northern Prosperity Plan has four pillars: Strengthening the North and its Communities; Listening to and Serving Northerners Better; Competing Globally; and Providing Opportunities for All.

Laura Blondeau
Minister's Office - Sudbury
(705) 564-7454
Michel Lavoie   
MNDM/NOHFC - Sudbury
(705) 564-7125



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