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Ontario Invests in Marketing Northwestern Ontario

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Ontario Invests in Marketing Northwestern Ontario

Provincial Investment Will Help Attract American Tourists

SUDBURY - The McGuinty government is strengthening tourism in Northwestern Ontario by investing in a new marketing fund, Northern Development and Mines Minister Rick Bartolucci announced today.

"Our government is committed to strengthening tourism, one of the North's economic sectors brimming with potential," said Bartolucci.  "Our investment will build on the many attractions and tourism amenities available and help promote Northwestern Ontario as a must-see region."

The Northern Ontario Heritage Fund Corporation (NOHFC) is providing $11,200 to help establish a Destination Marketing Fund for the Northwest targeting United States visitors.  Through this investment, the Northwestern Ontario Destination Marketing Association will set up the new membership-based fund and organize meetings and presentations to stakeholders in the Kenora and Rainy River areas.

"This is a great collaborative effort to create a self-sustaining marketing initiative that will help bring more tourists to the Northwest," said Bartolucci, who also chairs the NOHFC.  "I am very pleased that the NOHFC is continuing to work in partnership with community leaders across the North to ensure continued economic growth in the region."

This is just one more example of how, working together, Ontarians have achieved results in the North.  Other examples include:

  • Investing more than $11 million to date, from the NOHFC, to provide internships and work placements helping more than 600 young northerners launch their career in the North
  • Providing nearly $2.2 million to help some 100 young people start their own business
  • Refocusing the NOHFC's Emerging Technology Program to help bring broadband Internet and cellular service to most of the North within three years.

These initiatives are part of the government's Northern Prosperity Plan for building stronger northern communities. It has four pillars: Strengthening the North and its Communities; Listening to and Serving Northerners Better; Competing Globally; and Providing Opportunities for All.

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