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Reaction to the Premier's Advisory Council on Government Assets' Final Recommendations on Wine and Spirits

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Reaction to the Premier's Advisory Council on Government Assets' Final Recommendations on Wine and Spirits

Ministry of Finance

Here's what people are saying about the final recommendations on beverage alcohol from the Premier's Advisory Council on Government Assets: 

"The WGAO has worked diligently with Mr. Clark and his team to ensure the changes provide growth opportunities for all segments of the Ontario wine industry. Mr. Clark's recommendations are balanced and provide the opportunity for the Ontario wine and grape industry to grow into the future. We look forward to enhancing consumer access and exposure to Ontario wines through grocers across the province."

- Patrick Gedge, President & CEO, Winery & Grower Alliance of Ontario

"The Wine Council of Ontario would like to thank Premier Wynne and the Council for the work they've done as part of this process. The proposed approach will have a direct positive impact on the future of Ontario VQA wineries, leading to increased sales, growth and job creation in our industry. Future retail channels will also help complement our industry's longstanding and important partnership with the LCBO."

- Richard Linley, President, Wine Council of Ontario

"Given the significant economic impact of the grape and wine industry, it was important the government took the time it needed on this issue. Ontario grape growers are optimistic the recommended plan's promise of improved consumer access and availability to our award-winning Ontario-grown wines will result in real growth for our vineyards and wineries."

- Bill George, Chair, Grape Growers of Ontario

"Ontario craft cider producers welcome the government's decision to permit cider to be sold in grocery stores and farmers' markets. We are excited about the opportunity to open up our local products to greater sales channels to reach Ontario consumers. This announcement supports our vision to develop and maintain a world-class cider industry in the province using only local fruit from Ontario farmers. We look forward to continuing to work with the government to expand this exciting and growing industry."

- Thomas Wilson, Chair, Ontario Craft Cider Association

"We are pleased that the government is accepting recommendations to include the sale of fruit wines in grocery stores and farmers' markets, allowing more Ontarians to discover what the industry has to offer."

- Wendy Hogarth, Proprietor, Cranberry Products, Johnston's Cranberry Marsh & Muskoka Lakes Winery

"The government has taken a big step forward in reducing unnecessary burdens for craft distillers in Ontario. We are optimistic that these proposed changes will encourage small producers to create more locally-focused spirits and enable us to deliver them more efficiently."

- Geoff Dillon, Co-founder, Dillon's Small Batch Distillers

"We are thrilled to see Ontario wines on grocery store shelves beside Ontario Craft Beer. It will inevitably bring more attention to our quality products. And, we are pleased government is supporting an industry that also creates so many jobs in Ontario."

- John Hay, President, Ontario Craft Brewers

"We are excited to see these changes begin in our province. For the first time, wine and cider will be sold beside beer in many grocery stores. Based on the success so far of the beer program roll out, our members look forward to providing their customers with their favourite brands and products, particularly from Ontario producers, all while ensuring they are sold safely and responsibly."

- Gary Sands, Vice-President, Canadian Federation of Independent Grocers

"Grocery retailers look forward to increasing consumer choice and convenience in a responsible way as Ontario rolls out the sale of wine in grocery stores. Going forward, Ontario shoppers will be able to buy wine in grocery stores across the province and select from a variety of domestic and international brand products. Retail Council of Canada will continue to work with our members and the Province to ensure that this new initiative is a positive experience for consumers."

- David Wilkes, Senior Vice-President, Retail Council of Canada

"We are pleased that government has continued to build on the social responsibility successes in the grocery channel. The co-location of wine and beer in grocery stores with a common checkout ensures consistent social responsibility standards. MADD would also like to thank the Council for consulting with us throughout the development of its recommendations to expand the sale of beer and wine in a safe and responsible way."

- Andrew Murie, CEO, MADD

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