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Competitiveness study hits the road

Archived News Release

Competitiveness study hits the road

McGuinty Government Announces Consultations to Help Grow Tourism Industry

Ontario will hold consultations in 10 cities this fall to generate ideas on how to make Ontario the world's destination of choice.

The consultations are part of the Ontario Tourism Competitiveness Study, which is looking at ways to increase Ontario's share of the multi-billion dollar global tourism market. Discussions will be led by the Chair of the Study, MPP Greg Sorbara. The consultations will feed into an action plan set to be released in early 2009. Ontarians are invited to learn about the study and participate in the consultation process at www.tourismstudy.ca.

Consultations will take place:

  • September 10 - Windsor
  • September 11 - Toronto
  • September 15 - London
  • September 17 - Orillia
  • September 19 - Sudbury
  • September 22 - Niagara Falls
  • September 24 - Kingston
  • September 25 - Ottawa
  • September 30 - Kenora
  • October 1 - Toronto
  • October 2 - Hamilton

The objectives of the competitiveness study are to get Ontarians talking about the future of Ontario tourism, raise the profile of the tourism industry, and to design a strategy that identifies clear actions for the tourism industry and clear roles for all levels of government.

Quick Facts

  • Tourism generates $22.8 billion of revenues for Ontario’s economy and supports more than 300,000 jobs across all economic sectors.
  • Ontario's main international tourism markets include the U.S., the U.K., Japan, Germany, France, Mexico, Italy, China and South Korea

Additional Resources


“Tourism is a major contributor to our economy and has tremendous potential for growth. These consultations will help ensure the province’s tourism industry is prepared to take advantage of the new opportunities emerging globally.”

Peter Fonseca

Minister of Tourism

“I am looking forward to hearing the views of Ontarians on how to grow this key economic sector for Ontario – a sector that is experiencing phenomenal growth world-wide.”

MPP Greg Sorbara

Chair, Ontario Tourism Competitiveness Study



Travel and Recreation