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Ontario Announces New Tourism Regions

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Ontario Announces New Tourism Regions

McGuinty Government Strengthening Tourism Industry

Ontario is paving the way for a stronger, more competitive tourism industry by supporting the formation of 13 new tourism regions and Regional Tourism Organizations.

Regional Tourism Organizations will be established in regions across Ontario in early 2010. These organizations will be responsible for working with tourism partners to enhance and grow that region's tourism products and marketing activities.

This regional approach, developed in consultation with the tourism industry, will help better coordinate tourism marketing and management, attract increased visitation, generate more economic activity and create jobs across the province.

The Province will help the industry transition to the new tourism regions by providing $25 million in each of the next two years. This funding is in addition to the $40 million in ongoing annual funding announced in the 2009 Ontario Budget.

Quick Facts

  • Tourism spending in Ontario in 2008 was $23 billion and over 300,000 people were directly and indirectly employed by the tourism industry.
  • The new regions build on key recommendations from Discovering Ontario, a report on the competitiveness of Ontario's tourism industry.

Additional Resources


“Ontario's tourism industry is a major economic driver and job creator for our province. Our government recognizes the potential for growing Ontario as a competitive global destination. Through our support for the thirteen new tourism regions we are helping the industry reach that potential and increase economic activity across the province.”

Monique Smith

Minister of Tourism

“Ontario's new tourism regions are the foundation for building a stronger industry that will contribute to the economic growth of the province. The Regional Tourism Organizations will help our industry take a more coordinated approach to new product development, quality customer service and effective marketing, leading to an enhanced visitor experience.”

Bill Allen

President, Tourism Industry Association of Ontario

Media Contacts



Government Travel and Recreation