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Strengthening Cultural Tourism In Stratford

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Strengthening Cultural Tourism In Stratford

McGuinty Government Helps 60th Anniversary Of Shakespeare Festival

Ontario is helping the Stratford Shakespeare Festival as it moves into its 2012 season to celebrate its 60th anniversary.

With the province's support, the festival will feature a variety of performances during its Diamond anniversary season that will appeal to audiences of all ages, such as:

  • three Shakespeare plays, including a comedic adaptation of Macbeth,
  • a tragedy by Sophocles,
  • a Gilbert and Sullivan operetta, and
  • a one-man show adapted, arranged and performed by Christopher Plummer.

Three world premières -- including a new Canadian musical -- will mark the 60th season of the festival.

Supporting arts and culture is part of the McGuinty government's plan to continue to strengthen economic growth and support jobs in Ontario.

Quick Facts

  • Ontario is supporting the Stratford Shakespeare Festival through the Ontario Cultural Attractions Fund.
  • The 2010 festival season generated $139.8 million and protected 3,000 full-time jobs for Ontarians.
  • Ontario's culture sector contributes over $22 billion annually to Ontario's economy.
  • Ontario's entertainment and creative industries support over 300,000 jobs.

Additional Resources


“The McGuinty government is a proud partner of our world renowned artistic attractions like the Stratford Shakespeare Festival, showcasing Ontario's creativity and culture in the centre spotlight. Our cultural sector plays a leading role in enriching both our quality of life and our economy by attracting audiences from within our borders and beyond that generate meaningful jobs for Ontarians throughout the province. Congratulations to the Stratford Shakespeare Festival - celebrating 60 years as an international cultural destination!”

Michael Chan

Minister of Tourism and Culture

“The Stratford Shakespeare Festival is a beautiful cultural crown worn by Ontario on the world stage. I am delighted that we are supporting its Diamond Anniversary in 2012. Congratulations to Members of the Board, acting company, staff, and management of the Festival, as together we look forward to celebrating this important milestone.”

John Wilkinson

MPP Perth-Wellington

“As we approach this milestone season, it is only natural to reflect on our Festival's past achievements: its long history of innovation, the rich legacy it has created, and the profound influence it has had on the art of theatre both here at home and further afield. As one of the oldest repertory theatre companies on the continent, and by far the largest, we have much to celebrate in that vein.”

Des McAnuff

Artistic Director, Stratford Festival

“We extend our heartiest thanks to Minister Chan and to the Board and staff of the Ontario Cultural Attractions Fund for this ringing endorsement of our forthcoming 60th season. An investment in the Festival ultimately pays dividends for the surrounding tourism economy. According to a study conducted by the Conference Board of Canada, the Festival generates economic activity of $139.8 million, almost 3,000 full-time jobs and tax revenue of $75.6 million each year.”

Antoni Cimolino

General Director, Stratford Festival

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