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Ontario's Tourism Industry On Track For Another Great Year

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Ontario's Tourism Industry On Track For Another Great Year

Ministry of Tourism, Culture and Sport

Preliminary results show a positive outlook for Ontario's tourism industry in 2012: 

  • International border crossings were up by 5 per cent in April 2012 and up by 7 per cent in January to April 2012 (Statistics Canada). This is the sixth consecutive month of growth in international border crossings. 
  • US border crossings were up 5 per cent in April 2012 and were up 7 per cent in January to April 2012.
  • US same-day crossings were up 8 per cent and overnight crossings were up 3 per cent in April 2012.
  • Overseas border crossings grew 3 per cent in April 2012 and were up 10 per cent in January to April 2012.

Preliminary results indicate that 2011 was a banner year for Ontario's tourism industry:

  • Visits increased by 1.3 per cent to 104.4 million. Visits from the US and other Canadian provinces declined, while visits from overseas countries and Ontario increased.
  • Visitor spending increased by 3.6 per cent to $18.3 billion, with spending from the US and other Canadian provinces decreasing and spending from Ontarians and overseas countries increasing.
  • Tourism receipts increased by 4.3 per cent to $23.6 billion.
  • Total employment generated by tourism receipts in Ontario increased by 1 per cent to 334,069 jobs, while employment in the tourism-related industries also increased by 1.1 per cent to 211,277.
  • Provincial taxes generated by tourism receipts increased by 2.5 per cent to $4 billion.
  • GDP generated by tourism receipts throughout the Ontario economy increased by 3.9 per cent to $21.1 billion.

Media Contacts

  • Jeff Costen

    Minister’s Office

    Jeff.Costen@ontario.ca

    (416) 314-4266

  • Denelle Balfour

    Communications Branch

    Denelle.Balfour@ontario.ca

    (416) 326-1724

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