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Ontario Investing $1.5 Million in Live Theatre Across the Province

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Ontario Investing $1.5 Million in Live Theatre Across the Province

Soulpepper Theatre Company to Tour Ontario; Creating Jobs and Strengthening Local Economies

Ontario is supporting live theatre in communities across the province to build interest in arts and culture, create jobs and strengthen local economies.

Soulpepper Theatre Company will receive $1.5 million over four years to create a permanent touring repertory theatre. Starting this year, audiences across Ontario will enjoy live performances in their communities by this award-winning theatre company. 

The touring theatre will create approximately 100 new jobs for theatre professionals, grow local theatre audiences and boost tourism revenue and economic activity related to live theatre.

Soulpepper will also share knowledge and skills with the local communities it visits through training workshops and youth outreach.

Supporting the arts and culture sector is part of the government's plan to build Ontario up.  The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives, and building a secure retirement savings plan.

Quick Facts

  • The culture sector generates approximately $22 billion of Ontario’s GDP and supports more than 280,000 jobs.
  • Ontario is home to more than 58,000 artists, almost twice as many as any other province in Canada.
  • On average, arts and culture overnight tourists spend $522 per trip in Ontario, which is $232 more than a typical overnight tourist.
  • Soulpepper is Toronto’s largest theatre, employing over 225 diverse artists. The theatre attracts an audience of over 130,000 people each year.

Additional Resources


“We are very thankful to the Government of Ontario for this generous support and proud that the province has chosen to invest in Soulpepper in this way. This project will allow Soulpepper to share its work with communities large and small across Ontario. Over the next four years, we will lay the foundation for a robust touring network that will spell more employment for local artists and new opportunities to connect with audiences and partners across the province.”

Albert Schultz

Artistic Director, Soulpepper

“The province of Ontario is proud to make this investment in strengthening a successful Ontario-made brand. This project will help a leading company reach new markets and result in more employment opportunities for emerging and established artists.”

Deb Matthews

Deputy Premier, President of the Treasury Board and Minister Responsible for the Poverty Reduction Strategy

“I’m proud of our government’s ongoing commitment to arts and culture. By investing in the sector, we’re helping to create jobs and provide opportunities for our province’s creative talent – like the local actors, musicians, writers, set designers and technicians who help make live theatre so entertaining and meaningful. For years, Soulpepper has delighted audiences with performances at the Young Centre in Toronto. Now, thanks to our investment, theatre lovers across Ontario will get a chance to enjoy them in their own backyard. That’s great news for theatre in Ontario.”

Michael Coteau

Minister of Tourism, Culture and Sport

Media Contacts

  • Blane McPhail

    Minister's Office, Ministry of Tourism, Culture and Sport


  • Mark Smith

    Communications Branch, Ministry of Tourism, Culture and Sport


  • Annie Donolo

    Minister’s Office, Treasury Board Secretariat

    416- 314-1625

  • Ciaran Ganley

    Communications Branch, Treasury Board Secretariat




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