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Local Groups Create Buzz For Local Food

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Local Groups Create Buzz For Local Food

McGuinty Government Supports Industry, Community Marketing

Ontario is kicking its Pick Ontario Freshness strategy into high gear by partnering with agri-food industry groups and local food networks.

The province is making a total of $12 million available over four years through the Ontario Market Investment Fund to help these groups promote consumer awareness of Ontario-produced foods and to encourage Ontarians to buy locally. Applications are now available on the ministry's website.

The program will help develop opportunities through trade events, marketing campaigns and industry research initiatives that foster partnerships and collaboration to promote Ontario foods. It is part of the McGuinty government's investment of $56 million over four years in buy local initiatives.

Enthusiasm for buying local food remains high, as shown by Anita Stewart's upcoming World's Longest Barbecue campaign. Under this campaign, everyone is encouraged to plan menus made from local products, invite friends and family for a meal on the Civic Holiday weekend and send their stories to www.flavoursofcanada.ca. This year, the date for the celebration is August 2, 2008.

Quick Facts

  • Consumer research also says that the Foodland Ontario symbol is recognized by 94 per cent of Ontario principal grocery shoppers.
  • Overall, more than 70 per cent of the food on Canadian tables is produced domestically.
  • Recent consumer research says that the single most important consideration for buying food is freshness, with 73 per cent of shoppers ranking it as number one.

Background Information

Additional Resources

Quotes

“By helping the industry and communities with their efforts, we all win with more market intelligence, better focused promotions, greater outreach and more sales of local Ontario foods. When we buy Ontario, everyone wins. It is good for our families, good for the economy and good for the environment.”

Leona Dombrowsky

Minister of Agriculture, Food and Rural Affairs

“I cannot tell you how pleased I am that the Ontario government has taken up the promotion of local food in such huge fashion. I look forward to reading all the creative, utterly delicious barbecue menus that will come out of this province. Go Ontario Go!.”

Anita Stewart

Culinary activist and local food promoter

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Business and Economy Rural and North