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Ontario Market Investment Fund

Archived Backgrounder

Ontario Market Investment Fund

How to apply

Information about the program and an application form that requires details on the need for the proposed project, its purpose, objectives, benefits and performance measurements is available on-line, or by calling the Agricultural Information Contact Centre at 1-877-424-1300.

Who may apply?

Eligible applicants include, but are not limited to:

  • Strategic alliances between individuals, businesses, producers, processors, community organizations, including not-for-profits, and/or municipalities
  • Agriculture and food industry associations in Ontario, including food retail and food service industry
  • Groups comprised of two or more partner organizations or businesses, including at least one food producer or processor.

Individuals or individual businesses are not eligible to apply as sole applicants.

Eligible Projects

The Ontario Market Investment Fund will support innovative market research, communications and/or marketing projects that encourage Ontarians to buy locally-produced foods. Examples of eligible projects include:

  • Market research - projects that will improve the understanding of, and access to, market opportunities for local Ontario foods such as emerging opportunities in developing ethnic markets or consumer demand for region-specific food products.

  • Development of market opportunities - creating local food networks linking farmers, food processors, retailers, institutional food service companies, restaurants, culinary tourism events and consumers that will encourage Ontarians to buy locally.

  • Communication initiatives - projects that build capacity and develop skills within local food networks, commodity organizations and other stakeholder groups for the promotion of Ontario foods through marketing campaigns.

  • Consumer or trade events - building business relationships that work to develop new markets for Ontario foods via industry or consumer focused promotional activities.


Projects are cost-shared with the provincial government investing up to 50 per cent of the project's eligible cost. Grants of up to $100,000 per approved project are available.
Applicants must complete one project before applying for additional project grants. Projects may span more than one year.

Eligible expenditures include, but are not limited to:

  • Market research designed to increase understanding of consumer and trade channel demands and sector capabilities
  • Advertising and promotional materials
  • Obtaining expert services to help develop local food networks
  • Project management costs related to the delivery of the project.

More detailed information on the application process can be found at www.ontario.ca/omif



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