Ontario Encourages Everyone To Buy Local Food
- In June, 2008, the Ontario government announced support for Farmers' Markets Ontario and the Ontario Farm Fresh Marketing Association work with farmers to sell more local food
- Throughout 2008, OMAFRA worked with commodity organizations to modify the definitions of Ontario foods for government marketing programs to ensure that they will meet or exceed consumer expectations.
- The government has strengthened and broadened its marketing definitions of Ontario food to help industry participants better sell their products and consumers better identify what food is produced in Ontario. Now, even more Ontario foods -- such as meat, dairy, eggs and bakery products -- can use the Foodland Ontario brand in their marketing.
- The Ontario Market Investment Fund was launched in 2008 to drive industry engagement with the POF strategy. It is a four-year initiative that provides cost share support of 50 per cent up to a ceiling of $100,000 per project. To date, more than $2.5 million has been invested in 46 projects.
- A total of $24 million over three years was announced at the Premier's Summit on Agri-Food Innovation in April, 2009, to develop the logistics to get more Ontario-grown food into the province's schools, hospitals, food service companies and other institutions. This will help Ontario farmers market and sell their products to more consumers.