Ontario Market Investment Fund New Announcements
On-line Shopping for Prescott-Russell Foods
Covenant Farm is developing a website allowing people to shop for Prescott-Russell food products from the convenience of their own homes. The website will help reduce distribution barriers by connecting consumers with local producers online. So far, 45 producers have signed up for the website. The Province is providing $77,400 to the project.
Promoting Ontario Ginseng
The Ontario Ginseng Growers' organization is reaching out to consumers in the Golden Horseshoe with a campaign touting the many benefits of their homegrown products. An "Ontario Ginseng" labeling and advertising program will brand the local product and make it distinctive from the imports, which currently take up 50 per cent of the market. The Province is contributing $100,000 to this project.
Ontario Artisan Share
Savour The Flavour is expanding its Community Shared Agriculture (CSA) program to include products like jam, flour, meat and cheese. CSA allows consumers to pay farmers at the beginning of the season for fresh fruits and vegetables they will receive throughout the growing season. Under the expanded program, these additional food products will be delivered directly to corporate customers and restaurants, while retail customers will be able to pick up their boxes at Culinarium, a Toronto food store dedicated to selling local Ontario products. The Province is contributing close to $25,000 to this project.
Buy Fresh at Norwich Farmers' Market
Norwich's farmers' market is attracting more customers with a new advertising and promotional campaign and a new part-time market co-ordinator. The Norwich Downtown Business Improvement Association is making sure the market is staying open for 24 weeks on Friday evenings using a 'Buy Fresh, Buy Local' campaign. The Province is contributing $5,000 to the project.
Huron Perth "Farm-to-Table" Opportunities
The Huron Business Development Corporation is determined to make the most of the agriculturally-rich Huron-Perth area with a multi-layered strategy to increase demand for locally produced food..The project components include: building producer capacity, developing a plan for a business incubator kitchen, networking farmers' markets and creating a website that puts all the information about local food in one place. The Province is contributing $50,000 to the project.
Ontario Fresh Chicken Campaign
The Chicken Farmers of Ontario is supporting its new 'Ontario Fresh Chicken' brand through an integrated campaign that includes partnering with retail chains for a multi-media promotion. The Province is contributing $100,000 to the project.
GTA Advertising Initiative -- Local Natural Products
Life Choices Natural Foods will reach out to consumers through radio advertising and in-store samplings to show the benefits of its locally-based products. The company uses local ingredients and local manufacturers to make cookies, pizzas, breaded chicken, perogies and more. The Province is providing $37,600 to the project.
Stratford Garlic Festival
The festival was a great success this year with the help of an advertising and flyer campaign targeted the Orangeville, London, Hamilton and the Greater Toronto Area. The campaign helped draw out visitors to the event, held at the Stratford fair grounds, which offered cooking demonstrations, garlic braiding demonstrations, garlic crafts, and lots of information about the history and nutritional benefits of garlic. The Province provided $12,056 to the project.
The Canadian Federation of Independent Grocers will provide food producers a chance to participate in the "Pick Ontario Freshness Buy Local" pavilion at the Grocery Innovations Canada trade show, which is running October 26-27, 2009 in Toronto. This pavilion will consist of 20 booths showcasing local producer and processor offerings to key grocery retailers. The Province is providing $54,000 to this project.
Rooting for Root Vegetables
Earthfresh Foods Corporation plans to increase consumption of Ontario-grown root vegetables by building a strategic network of growers and creating a 'Best Ontario' brand. Potato, sweet potato, carrot and onion growers will also benefit from better access to the market. The Province is contributing $85,000 to this project.
Health, Heart and Home Campaign for Apples
The Ontario Apple Growers will show people how buying apples is a nutritious and tasty way to support our farmers using a new media kit, a redesigned web site and special events such as providing Toronto elementary and high schools with 100,000 apples this fall for school nutrition programs. The Province is providing $93,650 to the project.
100 Mile Markets Ontario
After three years of research, Kitchener-based 100 Mile Markets is ready to bring its innovative methods to buying and distributing local food to institutional, food service and retail customers. The company will use a marketing campaign that includes a web portal, point of sale displays, vehicle signage, literature and samples. The Province is providing $100,000 for this project.
More Ontario Meat
Newmarket Meat Packers Limited is producing a DVD, creating a website and participating in trade events to help increase production of local sheep, goat and lamb meat. The company hopes the campaign will increase current flocks and encourage new entrants to the industry. The Province is providing $72,500 for this project.
Organic Meadow Co-operative
A media and marketing campaign will promote certified local organic milk, yogurt, cottage cheese, cream cheese and eggs to Ontario consumers. The products, carrying the Foodland Ontario symbol, will be marketed through advertising, in-store sampling and consumer education. The Province is contributing $100,000 to the project.
The Ontario Culinary Tourism Alliance is creating excitement for dining out on local food through an attractive and useful website highlighting up to 15,000 Ontario agri-food businesses; a meeting bringing together producers, food processors, distributors, restaurateurs, event organizers and more; and the first annual Culinary Tourism Awards. The Province is contributing $63,040 to the project.
Soyfoods Canada is hoping to make market inroads in Ontario for its products with a multi-level marketing campaign. By partnering with the Ontario Soybean Growers, the organization hopes to raise consumer awareness of the advantages of soy products and how they can be incorporated into everyday menus. The Province is providing $86,500 to the project.