Ontario Helps Set Local Table
McGuinty Government Supports Food Marketers
Ontario is spurring rural economies and local food sales by supporting marketing projects across the province.
To promote the local foods that fuel the people, communities and economies of rural Ontario, the province is investing in eight new projects through the Ontario Market Investment Fund. Some of these projects are:
- Working with local public health units to get consumers to buy and eat more local food in Thunder Bay
- Sourcing and showcasing local food for community cooking classes in Peterborough
- Encouraging urban gardens to grow produce for sale in Guelph
The four-year program has invested close to $4.3 million in 89 projects to date. The program helps develop economic opportunities through trade events, marketing campaigns and industry research initiatives that foster partnerships and collaboration to promote Ontario foods. It is part of Ontario's investment in 'buy local' initiatives.
- The Savour Ontario program includes 100 restaurants across the province.
- Consumer awareness of the Foodland Ontario brand is at an all time high - 96 per cent of principal grocery shoppers recognize the Foodland Ontario symbol.
“During the holidays, and always, I would encourage everyone to look for and buy Ontario foods - it's good for you, it's good for farmers, our communities and our economy.”