Province Invests in Niagara's Local Food Champions
Ontario Creating Jobs, Supporting Local Fruit and Vegetable Growers
Ontario is helping local fruit and vegetable growers in the Niagara region deliver more fresh local produce to consumers.
The province is investing in the following projects through the Local Food Fund:
- Ontario Tender Fruit Producers' Marketing Board will receive $317,575 for a marketing campaign to increase consumer awareness and demand for local fruit. The project will include online contests, advertising and in-store sampling. It will also support events that will bring together retailers, growers and marketers to encourage networking and new ideas to promote local food.
- Niagara Fruit and Vegetable Growers Ltd. will receive $17,650 to acquire new and improved cooling and refrigeration equipment to ensure tender fruit from the Niagara region stays fresher longer.
- Hipple Farms Limited, a fruit and grape farm in Lincoln, will receive $6,000 to help increase its cold storage capacity and better market and promote their fruit and grapes to consumers.
Supporting the province's agri-food industry is part of the Ontario government's economic plan that is creating jobs for today and tomorrow. The comprehensive plan and its six priorities focus on Ontario's greatest strengths -- its people and strategic partnerships.
- Ontario’s agri-food sector contributes about $34 billion to the province’s economy and supports more than 740,000 jobs.
- Ontario food processors purchase about two–thirds of the food produced on the province’s farms.
- The province’s investments in the Greenbelt Fund are connecting more farmers to new markets and putting more Ontario food in daycares, schools, universities, colleges, and restaurants, creating a projected return of more than $50 million — or a six to one return on investment for every dollar spent.
“I’m proud our government is supporting these local food champions because they raise the profile of local food in the Niagara region. When we support the good things that are grown in Ontario, we create jobs, strengthen rural communities and grow our economy.”
“These innovative projects will help Niagara’s growers to increase production, create new jobs, and keep more dollars circulating in this region. Fresh fruit and fresh ideas keep the Niagara’s tender fruit industry strong.”