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Ontario Supporting Super-Pufft Snacks in Mississauga

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Ontario Supporting Super-Pufft Snacks in Mississauga

Province Investing in Agri-Food Innovation and Growth

Ontario is investing in a major Mississauga food manufacturer to create sustainable jobs, expand export opportunities, and strengthen the province's food and beverage processing sector.

The province is investing $1 million through the Jobs and Prosperity Fund - Food and Beverage Growth Fund to help the Super-Pufft Snack Corporation purchase and install a new canister crisp line.  Super-Pufft will invest almost $9 million in the new line.

The investment will allow the company to double its production capacity and capitalize on new export opportunities - with 90 per cent of sales of the new products destined for export markets. The Super-Pufft Snack Corporation exports snack canisters to more than 30 countries - including Belgium, Mongolia and Israel.

The project will increase the company's productivity and improve their competitiveness. The funds are expected to create 34 new jobs while retaining 304 current jobs in Ontario.

Supporting a strong and innovative agri-food industry is part of the government's economic plan for Ontario. The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives, and building a secure retirement savings plan.

Quick Facts

  • The Jobs and Prosperity Fund is providing $2.7 billion over 10 years to enhance productivity, bolster innovation and grow Ontario’s exports.
  • As part of the Jobs and Prosperity Fund, the Food and Beverage Growth Fund supports food, beverage and bioproduct manufacturing projects that help create and retain jobs, increase domestic and export market access, and enhance innovation and productivity.
  • Ontario’s agri-food sector supports more than 781,000 jobs and contributes more than $35 billion towards the province’s GDP.
  • Ontario is home to Canada’s largest food processing sector, accounting for 3,300 businesses that employ over 95,000 people across the province.
  • In 2014, Ontario agri-food exports brought in $12.5 billion.
  • In 2014, Super-Pufft Snack Corp. won the Ontario Food Exporter Award.

Additional Resources


“Through strategic investments, we have the ability to help Ontario’s food and beverage processing sector grow, which in turn supports our farmers, strengthens our communities and our economy as a whole. By working with dedicated food processing companies such as Super-Pufft, we are developing innovative ideas and seizing new market opportunities around the world.”

Jeff Leal

Minister of Agriculture, Food and Rural Affairs

“Super-Pufft is another great example of an innovative Ontario company exporting its products globally, creating economic opportunities across our province. Our government will continue to strategically partner with various sectors to help facilitate a strong, competitive business climate that spurs investment and job creation.”

Brad Duguid

Minister of Economic Development, Employment and Infrastructure

“Over the past 20 years, we have strived to be innovative and grow our company while supporting Ontario farmers, as well as jobs within the community. With the support of government investment we have been able to grow into one of North America’s largest manufacturers of store branded snack foods.”

Yousif Al-Ali

President and CEO, Super-Pufft Snacks Corp

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