Canada and Ontario Investing in Beverage Processor in Brampton
Supporting Growth in Ontario’s Food and Beverage Processing Sector
The federal and provincial governments are investing in a Brampton beverage processor, providing new opportunities for the local economy and growing Ontario's food and beverage processing sector.
Bacardi Canada Inc. is receiving approximately $350,000 under the Growing Forward 2 initiative to:
- Upgrade equipment to create new packaging and labelling for the BACARDI® brand, including Superior, Gold, Black and Fuego.
- Produce packaging that is made from recycled materials and designed to increase brand recognition.
Through this investment Bacardi will be able to strengthen its already recognizable brand, create new marketing opportunities and increase sales.
The investment in Bacardi Canada builds on support for other Ontario-based companies that have received funding through Growing Forward 2. To date, the federal and provincial government have announced more than $3.8 million towards food and beverage processing projects in Halton and Peel regions.
Growing Forward 2 is a federal-provincial-territorial funding program that encourages innovation, competitiveness, market development and capacity building in Canada's agri-food and agri-products sector.
Supporting local agri-food processors is part of the Ontario government's economic plan to deliver on its number-one priority to grow the economy and create jobs. The four-part provincial plan includes investing in talent and skills, including helping more people get and create the jobs of the future by expanding access to high-quality college and university education. The plan is making the largest investment in public infrastructure in Ontario's history and investing in a low-carbon economy driven by innovative, high-growth, export-oriented businesses. The plan is also helping working Ontarians achieve a more secure retirement.
- Since 2013, the governments of Canada and Ontario have committed more than $38 million to almost 750 projects for food, beverage and processor businesses through Growing Forward 2 cost-shared funding assistance.
- Growing Forward 2 was launched in 2013 and is a five-year commitment by Canada’s federal, provincial and territorial governments to support Canada's agri-food and agri-based products sector.
- Bacardi Canada’s Brampton facility supplies rum products to all of Canada and reached a zero waste to landfill achievement in January 2016.
“The Government of Canada is committed to supporting Canada's food and beverage processors. Investments such as this help promote growth in the sector and create new market opportunities.”
“Ontario is supporting food and beverage businesses to help continue to grow Ontario’s strong agri-food sector. Having Bacardi Canada’s bottling operation anchored in our province sends a clear signal to domestic and foreign markets that Ontario is a prime location where food and beverage processing companies can invest, expand and be successful.”
“The investment in Bacardi Canada here in Brampton through the Growing Forward 2 investment will allow growth in the local economy and help create more jobs. We will see exponential growth in innovation, competitiveness and market development and capacity throughout Canada but also here locally. This investment will be focused on creating jobs and keeping them local, right here in Brampton to help Ontarians achieve a more secure retirement.”
“Bacardi Canada is pleased to have the support of both the federal and provincial governments through Growing Forward 2. The Bacardi bottling facility in Brampton annually produces more than seven million litres of rum for the Canadian market. Rum is one of the most competitive spirit segments in Canada. The partnership with Growing Forward 2 and its investment have allowed us to implement important changes in our facility. We expect these changes will help grow our business in Canada.”
“We are pleased at this tangible recognition by the Ontario Government of the importance of Spirits manufacturing to the province’s economy and the need to ensure our production facilities remain best-in-class, globally competitive and well positioned for future growth.”