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McGuinty Government Supporting Peterborough Tourism

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McGuinty Government Supporting Peterborough Tourism

Marketing Campaign The Next Step In Post-Flood Recovery

Office of the Premier

PETERBOROUGH -- Ontario Premier Dalton McGuinty today announced that his government is helping tourist attractions and operators in the Peterborough and Kawartha Lakes area recover from last month's flood by providing $127,000 to help attract visitors.

"By working together, the people of Peterborough got this city back on its feet quickly," said Premier McGuinty. "And now it's time to let everyone know that Peterborough and the Kawartha Lakes area is open for business."

The investment will be used to help fund a marketing campaign focusing on the area's key tourism markets, such as the Greater Toronto Area and Ottawa. The campaign will let potential visitors know that much of Peterborough County and the Kawarthas were unaffected by the flood and that the affected areas have largely been cleaned up.

This is in addition to the $5 million down payment already delivered and in advance of additional assistance that is on the way.

In 2002, more than one million people visited the Peterborough and Kawartha Lakes area and spent over $200 million. Tourism supports more than 2,600 jobs and accounts for 23 per cent of total businesses in the area.

"This campaign will help remind people what a great place Peterborough and the Kawarthas is to spend their vacation," said area MPP Jeff Leal. "We have outdoor and cultural attractions that will appeal to visitors and their entire families."

Premier McGuinty praised residents for the progress they have made in cleaning up their city.

"I'm proud of the people of Peterborough for the way they have pitched in to help one another and keep local businesses and tourist attractions open," said Premier McGuinty. "Now it's important to build on this momentum, and together we're ready to take the next step."

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Travel and Recreation