Premier boosts buy Ontario at agri-food summit
Working With Industry, Communities To Put More Ontario Foods On The Table
Bringing more Ontario food to Ontario families was the focus of a Premier's Summit of farmers, food processors and retailers from across the province today.
Premier Dalton McGuinty pledged to work with farmers, the agri-food industry and community organizations to increase the profile and sales of Ontario food products. The government will be spending $56 million over four years to promote Ontario food products including $4 million for farmers' markets. This strategy encourages all Ontarians, when grocery shopping or dining, to Pick Ontario Freshness.
Premier McGuinty created the summit four years ago to foster innovation in the agri-food industry. A Premier's award for innovation was given to William Nightingale for his innovative system for protecting crops.
- A recent Foodland Ontario survey reported that 94 per cent of grocery shoppers recognize the brand.
- 87 per cent of shoppers prefer Ontario produce.
- 90 per cent of shoppers said that the Foodland Ontario program is a worthwhile government effort.
“Everyone has a role to play to support Ontario agriculture. If we buy Ontario, everyone wins, because we are supporting our farmers, and processors, our rural economy, our environment and ourselves with healthy food from here at home.”
“Good things grow in Ontario - including ideas, and that is what we heard today. We are energized by everybody's enthusiasm and ready to build on our efforts to market Ontario's fresh, high-quality foods.”