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Public Education Campaign Recognized for Excellence

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Public Education Campaign Recognized for Excellence

Ministry of the Status of Women

Ontario's ground-breaking public education campaign, #WhoWillYouHelp, was launched in March 2015. The thought-provoking campaign, produced by Leo Burnett Toronto, spoke directly to bystanders and demonstrated the importance of intervening in sexual violence and harassment. The ad has been viewed over 85 million times worldwide and has been recognized for its impact with the following awards:

2016 Strategy Awards
Grand Prix
Gold, Cause/Public Service
Gold, Creative Catalyst
Silver, Game Changer

2016 CPRS ACE Awards
Marketing Communications Campaign of the Year

2016 Atomic Awards
Bronze, Cause and Action

2015 International Association of Business Communicators
Silver Leaf Awards
Government Communications Program

2016 Marketing Awards
Silver, Public Service Television Single

2015 Canadian Marketing Association Awards
Gold, Digital: NFP/Fundraising/Public Service
Gold, Community Engagement (PR & Social Media): NFP/Fundraising/Public Service

2016 Shopper Innovation Awards
Silver, CSR: Cause and Social Responsibility Innovation & Collaboration

2015 Directions (Advertising & Design Club of Canada Awards)
Merit, Interactive Video: Online Video, Single

2016 ARF David Ogilvy Awards
Gold, Creative Effectiveness

2015 Epica Awards
Gold, Public Interest: Social

2016 North American Effie Awards
Silver, Government, Institutional & Recruitment

2015 Media Innovation Awards
Silver, Best in Charities, Health Care and Safety,
Public Awareness Messages

2016 IABC/Toronto OVATION Awards
Award of Excellence

2015 Kinsale Sharks Awards
Bronze, International Film: TV/Online or Cinema,
Public Awareness Messages

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