Ontario Launches 2015 Games Ad and New Celebration Zone
Province Showcases TORONTO 2015 Pan Am/Parapan Am Games
In partnership with the Ontario Tourism Marketing Partnership Corporation (OTMPC), Ontario has unveiled the site design for Ontario's Celebration Zone and launched its new sport tourism ad in the lead-up to the TORONTO 2015 Pan Am/Parapan Am Games.
Ontario's Celebration Zone at Toronto's Harbourfront Centre will be open to visitors for the duration of the Games. Visitors will be able to experience programming featuring Ontario artists, interactive exhibits and culinary demonstrations.
The site will feature a 400-foot zip line and a 40-foot rock climbing wall that will provide thrill-seekers of all abilities with an exciting adventure against the backdrop of Toronto's iconic skyline.
The new ad, entitled Get Ready, follows the success of the first OTMPC ad, Invade, which premiered in the fall of 2014. With over 3.5 million YouTube views, Invade successfully showcased incredible athletes and is helping generate significant buzz ahead of the Games. Get Ready continues to build on this energy and excitement and is a shout-out to fans as they prepare to cheer on their favourite athletes and teams during the Games.
Supporting a memorable and successful 2015 Pan Am/Parapan Am Games is part of the government's economic plan for Ontario. The four-part plan is building Ontario up by investing in people's talents and skills, building new public infrastructure like roads and transit, creating a dynamic, supportive environment where business thrives, and building a secure savings plan so everyone can afford to retire.
- The Ontario Tourism Marketing Partnership Corporation (OTMPC) is an agency of the Ontario Government.
- Ontario’s Celebration Zone will open on July 10, 2015 and welcome visitors throughout the duration of the Games, closing on August 16, 2015.
- Ontario’s Celebration Zone programming is being developed with the province’s regional tourism organizations, other tourism organizations, and a variety of community and cultural groups, such as Aboriginal, LGBTQ, Francophone, Latino-Hispanic, Caribbean, other ethno-cultural communities, persons with disabilities and more.
- The Games will attract as many as a quarter million visitors who will see great shows and attractions, dine in restaurants and shop in local stores.
- The Games are creating 26,000 jobs and will grow Ontario’s real GDP by $3.7 billion from 2009 to 2017.
“I couldn’t be more proud of our new Get Ready ad and the role it’s playing in attracting more visitors and fans to the Games this summer. We have an incredible opportunity as we host the largest multi-sport games in Canada’s history and with Ontario’s Celebration Zone I’m confident we will showcase the best that our province has to offer.”
“Sporting events like the Pan Am/Parapan Am Games are a huge contributor to tourism. We want to ensure Ontario is top of mind as an exciting travel vacation this summer; where you can you see top athletes compete and visit a tourist attraction in the same day. Visitors can experience the best of Ontario all in one place at Ontario’s Celebration Zone. There will be so much more to do this summer in Ontario than ever before.”